CreativeLeadershipImage_ByAndyMiddleton

Sustainability in Design and Marketing Boot Camp

The desire to tackle all efforts from a sustainability perspective has been growing for some time. From protests causing major manufacturers like Mattel and Lego to rethink their purchases from old growth forests, to the rise of Fair Trade and Certified Organic goods, to the severe punishments doled out to wrongdoers in China over issues

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Ethics-Based Marketing

Like causing ripples in a pond, a great marketing effort (or even just a good one), will take-on a positive life and energy of its own. An ill-conceived effort though will sink like a rock, causing barely a splash. What is ethics-based marketing? Ethics-based Marketing put simply  — is telling an honest story. It’s also

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Working with the New FTC Green Guides

At the beginning of October 2012, an article by GreenBiz’s Joel Makower was posted on livingprinciples.org about the U.S. Federal Trade Commission’s (FTC) long awaited release of the revised Environmental Marketing Claims Guidelines* – noting you can’t call something “green” or “eco-friendly” unless you can prove it really is “green” or “eco-friendly.” And while the

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Making the Business Case for Sustainability

Wendy Jedlička (CPP, MIM) is a front-line sustainable packaging designer. We recently caught up with her to discuss her fully online course devoted to the subject, Making the Business Case for Sustainability. The course begins August 27, 2012 and registration is open. This is a 15-week course that is part of MCAD’s Sustainable Design Online

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What to Do When You’re Totally Out of Ideas?

Even before I opened my eyes I knew I was screwed. Opening them only confirmed it. The guy I was traveling with had drugged and robbed me of everything I had. I was in a dangerous city in a foreign country, didn’t speak the language and now with no passport, travel visa or money. And

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Red Carpet, Green Dress

I didn’t get to see the Oscars or watch the red carpet parade of gowns but I was waiting in anticipation for Oscar night for one reason and one reason only. I couldn’t wait to see the winning gown of the Red Carpet Green Dress competition, a contest launched in 2009 for an award-winning “green”

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The Rise of the Biobased Economy

Our economy is slowly but surely heeding the signal that carbon is the new watchword. During the past few years, a steady stream of so-called “biobased” products have been making their way to retail shelves — compostable dinnerware made from corn, plant-based laundry detergents, and bamboo flooring among them. Coke and Pepsi are now competing

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The Fourth Bottom Line

Last spring I was invited to participate in Cittadellarte’s (City of Art) University of Ideas (UNIDEE) thanks to a grant from Fondazione Zegna. I was eager to examine sustainability in the context of the Italian luxury fashion industry and I am pleased to share a two-part post about my experiences. The first installment of my

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Transformational Times Call for Transformational Change

Businesses must transform into firms of the future by embedding sustainability, creating value for themselves, their communities and the ecosystems in which they operate A “perfect storm” of economic, social and environmental factors is making the business landscape increasingly volatile. The pace of change is faster and only set to increase. To succeed, business needs

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Get “Glocal”

Over a decade ago, Paul Ray and Sherry Ruth Anderson reported in their study of consumer attitudes that approximately a quarter of U.S. adults fit into a segment they tagged “Cultural Creatives” — a vocal group who use sustainability ethics to guide their shopping as well as voting behavior. More recently, a 2004 study by