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See You @Design Camp

Join MASD faculty members, Holly Robbins and Wendy Jedlicka, at AIGA Minnesota’s annual Design Camp. They will be offering 3 hands-on workshops on Sunday, October 8. About the workshop Sustainability Now! A Hands-on Workshop On Sustainability Practice for Today’s Designers Over 80-percent of today’s corporations do some sort of sustainability and Corporate Social Responsibility (CSR)

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Alumni Update: An Unexpected Turn

About five years ago, I began to feel that familiar pull that many designers do mid-career–the desire to put my skills to better use, toward doing Good Work, to further my own education. It wasn’t going to be financially possible to quit my job (someone had to pay that mortgage), so the online program at

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This Week on Earth

Happy Earth Week! There are a few great educational events happening this week, that the MA in Sustainable Design (MASD) program is proud to sponsor and/or support, that we wanted you to know about. [Of course, these events are in addition to the historical March for Science that will take place in DC on April

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Alumni Update: Dawn Keene

Master of Arts in Sustainable Design (MASD) alum, Dawn Keene, (’13) was recently featured in Graphic Design USA’s digital magazine in the article Responsible Design Matters No Matter What You Call It. Dawn says, “…I pursued and completed a Masters of Arts in Sustainable Design at the Minneapolis College of Art and Design, and it

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Student Spotlight: Talking Trash @Eureka Recycling

This fall, MCAD’s Master of Arts in Sustainable Design program (MASD) offered the course Packaging Sustainability, which provides a ground level look at applied sustainability. Using something we all touch everyday — packaging — the course gives students firsthand experience with the product selling environment, consumer behavior, marketing, materials and processes, energy, waste, and supply

Lessons from a Pea Pod

Do you remember the SunChips bag redesign revolution? Or perhaps you remember hearing the chip bag itself, because of the excessively loud, crinkling noises generated by Frito-Lay’s innovative, 100% compostable packaging. Disappointingly, after years of design, prototyping, testing and marketing, Frito-Lay hushed the eco-friendly bag campaign because it is causing too much noise. Literally. What

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40 Trillion Cans

WASTE. The sheer volume of waste in the world is staggering. Our addiction to cheap, disposable goods and the ‘buy-use-toss’ cycle is frightening. The ~$12 billion value of waste is heartbreaking. The prediction that, by 2050, there could be more plastic than fish, by weight, in the ocean is down right depressing. On that note,

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Do You Really Know Packaging?

You touch it every day, but do you really know packaging? We’ve all done it, purchased a product because of, or in spite of, the packaging. A great package can get a consumer to buy almost any product at least once. But what do you really know about packaging? To most people packaging is simply

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AIGA (Re)Design Awards 2015

Calling for entries, due July 14! AIGA Seattle is continuing the tradition started by the Colorado chapter in 2009, LA in 2011 and Minnesota in 2013. The (Re)design Awards celebrates designers whose work has a positive impact on our planet’s environment, cultures, economy and people. This year’s awards will go to winners in each category

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Graphic Designers and Emerging Sustainability Roles

The role of graphic designers is shifting. No longer seen solely as the producers of aesthetic “things”, graphic designers are being valued for their problem-solving skills and ability to help businesses strategize. At the same time, both designers and the clients they serve are increasingly expected to consider issues of sustainability and take responsibility for

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