Show Me the Green

Still time to enter AIGA MN Design Show and Green Leaf Award. MCAD Sustainable Design program folks will be the judges for the AIGA Minnesota annual Design Show Green Leaf Award category. The three judges include Co-founders and program instructors, Curt McNamara and Holly Robbins, along with MCAD Sustainable Design program graduate Rita Penrod. The Green Leaf Award recognizes design leadership

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Faculty Focus: Background Stories

With increasing focus on sustainability, companies are eager to tell their customers how they are working to preserve the environment. At the same time, consumers are demanding transparency from companies. Traditionally, eco-labels or similar “stamps of approval,” have helped bridge communications between companies and consumers about environmentally friendly products. But as the movement toward sustainability

Alumni Update: The Design Studio as a Living System

The design studio has essentially remained unchanged for the last century. Seasoned designers, no matter how progressive, are oft quick to declare, “how it’s done” following a workflow and studio model they were trained to follow, without ever wondering why. Most studios operate using a top-down management model similar to the one illustrated below. Orders

Alumni Update: Pushing Production to the Front of the Line

In today’s graphic design process, sustainability is born of the creative minds of the art directors and designers, early in the concept phase. But the top-down management model of today’s graphic design studio, branding firm, or ad agency is not always compatible with the demands of sustainable design. To change this without jeopardizing jobs, the

Where Graphic Design is Failing

When Valerie Casey founded the Designers Accord in 2007 to create awareness of sustainability issues in graphic design, she hoped it would be a short term project. One that would start the conversation and put in place industry standards for sustainability that would become the norm. Five years later, though, even with all the movement’s

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A Challenge to Graphic Designers

Earlier this month, the AIGA MN held its annual graphic Design Show at Shelter Studios in Northeast Minneapolis. This year, the practicing sustainability professionals that make up the MCAD’s Sustainable Design Online (SDO) program’s instructor list were asked to participate in the eco-award portion of the show. I led the team to rewrite the criteria

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Student Spotlight: Sweet Internship

As my family and friends can attest, I enjoy chocolate. In fact, it could be said that I am a “snob” when it comes to chocolate. I have long established opinions about the most superb varieties and brands and confidence that I was consuming the finest. That is, until I met Mindo Chocolate Makers. Mindo

AIGA Design Show

Be a Winner

Calling all sustainable graphic designers in the Mid-West! Showcase and celebrate your sustainable design work in the upcoming 2012 AIGA Minnesota and the Green Leaf Award that recognizes design leadership in environmental responsibility and sustainable design. The entry deadline is Friday, March 30th, so enter now. By entering student work or professional work in the

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Faculty Focus: No Remorse

If you haven’t done so already, check out my recent interview about my path as a sustainable designer and my spring 2012 class, Packaging Sustainability. In question #1, I was asked, “What spurred you to become a sustainable designer?” In my answer, I shared a snippet from my personal eco-epiphany. Here’s the whole story. Every

Packaging Sustainability

Wendy Jedlička (CPP, MIM) is a front-line sustainable packaging designer. We recently caught up with her to discuss her career in eco-friendly packaging as well as her fully online course devoted to the subject, Packaging Sustainability. The course begins January 17, 2012 and registration is open. This is a 15-week course that is part of

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