Rita Penrod

Professional Certificate in Sustainable Design / MCAD (2009)

Rita Penrod

Rita Penrod is a designer and sustainability consultant for FourFive Sustainable Design based in Minneapolis, Minnesota. Motivated by a desire for positive change, Rita’s work approaches sustainability through holistic systems thinking – with the understanding that everything is designed, from products and services to businesses and lifestyles, empowering all people to create a more sustainable existence. She uses systems thinking methodologies, life cycle assessment, innovation techniques and ethics-based marketing methods to design products, strategies and communications for our clients that positively affect the triple bottom line – people, planet and profit. Rita believes Four Five’s thoughtful and creative
approach is critical to a company’s survival in this era of consumer awareness, economic challenges, and tightening environmental regulations. Rita graduated with a Professional Certificate in Sustainable Design in 2009. Rita is based in Minnesota.

I entered MCAD’s Sustainable Design program simply hoping to enhance my professional capabilities, but came out of the program with an entirely new way of thinking. I can no longer design without considering the impact of my decisions to the entire system.

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