See You @Design Camp

Green Graphic & Packaging Design


Join MASD faculty members, Holly Robbins and Wendy Jedlicka, at AIGA Minnesota’s annual Design Camp. They will be offering 3 hands-on workshops on Sunday, October 8.

About the workshop

Sustainability Now! A Hands-on Workshop On Sustainability Practice for Today’s Designers

Over 80-percent of today’s corporations do some sort of sustainability and Corporate Social Responsibility (CSR) reporting. All of the United States’ trading partners are signatories to the Paris Climate Agreement, with laws, regulations, and initiatives in those countries changing to meet the Paris Climate goals. Across the board, consumers are looking more critically at the goods they buy, the services they use, and the companies behind them. Sustainability is no longer a nice thing to do for the earth, but a critical part of a business’ strategic positioning strategy. Designers who understand sustainability principles and strategies will be better positioned to serve their client’s needs. In this workshop, you’ll have a hands-on opportunity to explore a sampling of the tools, systems, and strategies today’s sustainability practitioners use to create highly effective, innovative and forward-looking design solutions. This session is suitable for all campers.

Learn more about Design Camp.


Image courtesy of Hanna Morris on Unsplash

Holly Robbins

Holly Robbins is a partner and creative director of This Is Folly, a design studio in Minneapolis. Previously, Robbins has spent eight years as creative manager/director at Target Corporation, worked at various advertising agencies and design firms, co-founded the design partnership Studio Flux, and did a tour of duty at Greenpeace.

No matter where she works, Robbins always strives to advance the cause of ecologically-sustainable design, partnering with such organizations as the AIGA/MN, GreenBlue’s Sustainable Packaging Coalition, and MCAD to develop design guidelines and award criteria and to advance professional sustainable design education and responsibility.

Robbins’s design work and the work of This Is Folly has appeared in books, publications and exhibits, including PRINT, HOW, the Smithsonian Cooper-Hewitt National Design Museum, American Corporate Identity, Creativity Annual, and local and national AIGA competitions.

She served as a judge for the AIGA 2013 national (re)Design show and the AIGA/MN 2012 Green Leaf Award. Her speaking and judging engagements have included AdFed, AIGA/MN, FUSE, AAF, and SECCA, as part of the Walker Art Center’s touring international exhibit Graphic Design: Now in Production. The work of her studio, This Is Folly, also appears in the Introduction To Graphic Design: A Guide to Thinking, Process, and Style by Aaris Sherin. Holly is based in Minnesota.