See You @Design Camp

Green Graphic & Packaging Design


Join MASD faculty members, Holly Robbins and Wendy Jedlicka, at AIGA Minnesota’s annual Design Camp. They will be offering 3 hands-on workshops on Sunday, October 8.

About the workshop

Sustainability Now! A Hands-on Workshop On Sustainability Practice for Today’s Designers

Over 80-percent of today’s corporations do some sort of sustainability and Corporate Social Responsibility (CSR) reporting. All of the United States’ trading partners are signatories to the Paris Climate Agreement, with laws, regulations, and initiatives in those countries changing to meet the Paris Climate goals. Across the board, consumers are looking more critically at the goods they buy, the services they use, and the companies behind them. Sustainability is no longer a nice thing to do for the earth, but a critical part of a business’ strategic positioning strategy. Designers who understand sustainability principles and strategies will be better positioned to serve their client’s needs. In this workshop, you’ll have a hands-on opportunity to explore a sampling of the tools, systems, and strategies today’s sustainability practitioners use to create highly effective, innovative and forward-looking design solutions. This session is suitable for all campers.

Learn more about Design Camp.


Image courtesy of Hanna Morris on Unsplash

Holly Robbins

Holly Robbins is a partner and creative director of This Is Folly, a design concern in Minneapolis. Prior, Holly was a creative manager/director at Target Corporation for eight years, worked at various advertising agencies and design firms, co-founded the design partnership called Studio Flux and did a tour of duty at Greenpeace. No matter where she works, Holly always strives to advance the cause of ecologically-sustainable design, partnering with such organizations as the AIGA/MN, GreenBlue’s Sustainable Packaging Coalition and MCAD, to develop design guidelines and award criteria, and to advance professional sustainable design education. Holly is based in Minnesota.

  • This Is Folly

    Actually, the workshops will be on Friday, Oct 6 and Saturday, Oct 7th.