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Green Graphic & Packaging Design

AIGA Design Show

Calling all sustainable graphic designers in the Mid-West!

Showcase and celebrate your sustainable design work in the upcoming 2012 AIGA Minnesota and the Green Leaf Award that recognizes design leadership in environmental responsibility and sustainable design. The entry deadline is Friday, March 30th, so enter now. By entering student work or professional work in the design show, you can enter to win the sustainable Green Leaf Award at no extra cost.

And this year, the MCAD Sustainable Design Online (SDO) program faculty are partnering with the AIGA to bring their sustainable design expertise to bear in two significant ways.

First, I led the project to update the Green Leaf Award criteria for the show with valuable input from Wendy Jedlicka. My partner, John Moes, and I had helped institute the Green Leaf Award for the AIGA and had even written the original criteria. But criteria needed to be refreshed and updated to reflect the advances in sustainable design thinking. The updated criteria reflect the current thinking and evolved approach to sustainable design that the MCAD program teaches.

Secondly, volunteers from the MCAD SDO faculty will be judging the Green Leaf Award entrants. Why is this important? By applying the principles and quantifiable criteria to the communication design industry, we can help advance how design is practiced and expose more people to the practice of sustainable design.

The AIGA is the professional association for communication designers. Entrants need not be AIGA Minnesota members; however, members get a discount for both entry fees and event admission.

The AIGA Minnesota Design Show highlights the most exceptional design work being produced in the upper Midwest and showcases the power of design in today’s culture. This annual competition is independently judged by leading design professionals from across the country and is structured around the entry’s ability to solve the problem of communicating both design’s effectiveness and aesthetic appeal. Selected entries are presented at the Design Show’s opening reception and are showcased online for the following year.

For more information and to enter, visit:

Design Show image courtesy of @AIGAMN. Paperless poster courtesy of @agencyFdesign.

Holly Robbins

Holly Robbins is a partner and creative director of This Is Folly, a design studio in Minneapolis. Previously, Robbins has spent eight years as creative manager/director at Target Corporation, worked at various advertising agencies and design firms, co-founded the design partnership Studio Flux, and did a tour of duty at Greenpeace.

No matter where she works, Robbins always strives to advance the cause of ecologically-sustainable design, partnering with such organizations as the AIGA/MN, GreenBlue’s Sustainable Packaging Coalition, and MCAD to develop design guidelines and award criteria and to advance professional sustainable design education and responsibility.

Robbins’s design work and the work of This Is Folly has appeared in books, publications and exhibits, including PRINT, HOW, the Smithsonian Cooper-Hewitt National Design Museum, American Corporate Identity, Creativity Annual, and local and national AIGA competitions.

She served as a judge for the AIGA 2013 national (re)Design show and the AIGA/MN 2012 Green Leaf Award. Her speaking and judging engagements have included AdFed, AIGA/MN, FUSE, AAF, and SECCA, as part of the Walker Art Center’s touring international exhibit Graphic Design: Now in Production. The work of her studio, This Is Folly, also appears in the Introduction To Graphic Design: A Guide to Thinking, Process, and Style by Aaris Sherin. Holly is based in Minnesota.