A Future Where Sustainability Is Standard Practice



All practice should be sustainable practice. (Consider that the reverse of that: all practice is unsustainable, which by definition means that unsustainable practice has no future.) This core principle underlies MCAD’s Sustainable Design program’s efforts, and guides our curriculum as we train the next generation of designers, innovators and creative thinkers.

So it was a natural evolution that we should make connections with the International Society of Sustainability Professionals (ISSP), whose vision aligns with ours and who’s mission is to empower professionals to advance sustainability. Being a member of ISSP includes benefits such as professional development, access to a global network of like-minded practicing professionals, access to research, resources and tools, and opportunities to advance sustainability research, partnerships and policies.

The ISSP recently developed and launched a new professional certification exam to credential sustainability professionals called the ISSP-SA Exam (SA for “Sustainability Associate”). We are proud to announce that Curt McNamara, Wendy Jedlička and Holly Robbins -all MCAD instructors- are now certified as ISSP-SA.

New ISSP-SA Exam Prep Course @MCAD

Being one of the first ISSP Educational Partners, MCAD had the privilege of developing a new, fully online 4-week course to help sustainability professionals prepare to take the ISSP-SA exam. The certification exam is difficult, as it is both broad and specific at the same time. Even the most experienced sustainability professionals should plan to study for it.

Stay tuned to learn more about the launch of MCAD’s new ISSP-SA Exam Prep Course in spring 2018!


Image courtesy of Joshua Sortino on Unsplash

Holly Robbins

Holly Robbins is a partner and creative director of This Is Folly, a design studio in Minneapolis. Previously, Robbins has spent eight years as creative manager/director at Target Corporation, worked at various advertising agencies and design firms, co-founded the design partnership Studio Flux, and did a tour of duty at Greenpeace.

No matter where she works, Robbins always strives to advance the cause of ecologically-sustainable design, partnering with such organizations as the AIGA/MN, GreenBlue’s Sustainable Packaging Coalition, and MCAD to develop design guidelines and award criteria and to advance professional sustainable design education and responsibility.

Robbins’s design work and the work of This Is Folly has appeared in books, publications and exhibits, including PRINT, HOW, the Smithsonian Cooper-Hewitt National Design Museum, American Corporate Identity, Creativity Annual, and local and national AIGA competitions.

She served as a judge for the AIGA 2013 national (re)Design show and the AIGA/MN 2012 Green Leaf Award. Her speaking and judging engagements have included AdFed, AIGA/MN, FUSE, AAF, and SECCA, as part of the Walker Art Center’s touring international exhibit Graphic Design: Now in Production. The work of her studio, This Is Folly, also appears in the Introduction To Graphic Design: A Guide to Thinking, Process, and Style by Aaris Sherin. Holly is based in Minnesota.