Creating Generous Companies

Green Biz

As a lead up to Sustainable Brands conference SB’18 , students, alumni, and faculty of our MA in Sustainable Design program interviewed selected speakers — leaders in corporate sustainability initiatives.  In this blog we share our interview with Nicole Hagerman Miller, Managing Director of B3.8.


Nicole, what did you talk about at SB’18?

I’I gave a snapshot of the Factory as Forest project we’re piloting with Interface, followed by a workshop where participants could learn more about the vision, process and practice of creating generous companies. In the workshop we also shared our basic assessment tool so people can look at their net zero strategies and see if/how they can be “generous” – moving beyond doing “less bad” to generating good. The goal here is for people to see how their efforts can become more holistic in achieving (beyond) sustainability goals.


What is the most exciting thing you’re working on?

Using biomimicry as tool for companies that are wanting and willing to go further in their sustainability journey. Looking at how nature can really help us with examples, references and knowledge to design an organization that is healthy for it’s employees, those it serves and the planet.

“I’m regularly in awe of the wisdom we can glean from nature and apply to business challenges – i.e. creating resilience organizations by integrating variation, redundancy and decentralization.”

I’m also excited about using metrics based approach for measuring building and facility performance. Using these metrics we can set aspirational goals for site development that actually deliver ecosystem services– that’s huge!  We’ve always assumed that development is bad. Now we can set goals for development to be positive. That’s a profound shift!


What was your personal path to sustainability?

It was through sourcing. I was first introduced to sourcing at I joined the company at the height of the dot-com bust, when was scooping up excess stock. We grew really fast and needed to start  producing our own goods and developing their own supply chains. Naturally like a lot of people in sourcing my role included overseeing the environmental and social compliance with global suppliers.

When I started, I was 100% naive about what goes into making a given product. Once I started understanding all the impacts up and down the supply chain,  I was overwhelmed. I could see that the changes I would implement had minimal impact in the larger process and systems designed for regular consumption.

I could see that we needed a smarter way to design and manufacture, and that we had a lot of work to do  to educate consumers. This became my passion. Biomimicry recognizes that these smarter ways already exist, embedded in strategies developed over 3.8 billion years.

“I love that Biomimicry comes to sustainability from a place of hope.”  


If you could travel back in time what would you tell your 20-year-old self?

I would tell my 20-year-old self to have confidence enough to trust your gut, your intuition.  


What has been your proudest moment in sustainability?

Being able to connect people who care about sustainability to a place of hope, helping them realize that strategies exist to design better. What’s exciting is that moment when people realize that. My biggest win is witnessing that aha moment for them, reconnecting them to something they love, and then learning from that. That moment is such a sustainability win. They will now be thinking differently, and purchasing and leading differently. That can have a huge impact for sustainability.


If you had a magic wand and could completely solve one sustainability problem, what would it be?

I truly believe that if people knew the full impacts of their purchases, what they consume and the brands they support, they would make smarter decisions. I wish there was full transparency of all negative externalities of all purchases, what went into making that product. The flip part of that is I would create systems that support long-term thinking and actions.  We’re stuck in short-term, quarterly-mind sets and decision-making structures.

“The magic wand is the awareness is that everything is connected.
What we do to the planet we also do to ourselves.”


Thank you, Nicole!

~ Denise


If you want to become a leader in sustainability, consider joining our MA in Sustainable Design program!

[image courtesy of B3.8]

Denise DeLuca / Former Director

Denise DeLuca is the Director of MCAD’s Sustainable Design program. She was co-founder of BCI: Biomimicry Creative for Innovation, a network of creative professional change agents driving ecological thinking for radical transformation. Denise is author of the book Re-Aligning with Nature: Ecological Thinking for Radical Transformation, which was illustrated by MASD alum Stephanie Koehler. She also teaches with the Amani Institute.

Denise’s previous roles include Education Director for the International Living Future Institute, Project Manager for Swedish Biomimetics 3000, and Outreach Director for The Biomimicry Institute. Denise is a licensed civil engineer (PE) and holds a master’s degree in civil and environmental engineering with a focus on modeling landscape-scale surface and groundwater interactions.  In addition, Denise is a Biomimicry Fellow and a member of the Advisory Council of The Biomimicry InstituteBoard Member of the International Society of Sustainability Professionals (ISSP), on the editorial board of the Journal of Bionic Engineering, and an Expert with Katerva. Denise is based in Oregon.

contact:  [email protected]