Sustainability in Design and Marketing Boot Camp

The desire to tackle all efforts from a sustainability perspective has been growing for some time. From protests causing major manufacturers like Mattel and Lego to rethink their purchases from old growth forests, to the rise of Fair Trade and Certified Organic goods, to the severe punishments doled out to wrongdoers in China over issues

Alumni Update: The Design Studio as a Living System

The design studio has essentially remained unchanged for the last century. Seasoned designers, no matter how progressive, are oft quick to declare, “how it’s done” following a workflow and studio model they were trained to follow, without ever wondering why. Most studios operate using a top-down management model similar to the one illustrated below. Orders

Where Graphic Design is Failing

When Valerie Casey founded the Designers Accord in 2007 to create awareness of sustainability issues in graphic design, she hoped it would be a short term project. One that would start the conversation and put in place industry standards for sustainability that would become the norm. Five years later, though, even with all the movement’s

ads

Student Spotlight: Blogging for Sustainability

During my spring 2012 semester in the Master of Arts in Sustainable Design program at MCAD, I had the opportunity to deepen my engagement in social media through a practicum with Joshua Foss from Metro Hippie. Josh is an adjunct faculty member of MCAD’s MA in Sustainable Design and teaches the Introduction to Sustainable Design

Ethics-Based Marketing

Like causing ripples in a pond, a great marketing effort (or even just a good one), will take-on a positive life and energy of its own. An ill-conceived effort though will sink like a rock, causing barely a splash. What is ethics-based marketing? Ethics-based Marketing put simply  — is telling an honest story. It’s also

plasticwaste

Student Spotlight: Perspectives from a Learning Journey

When I try to explain to friends and family what sustainability is, I try to avoid the definition of being ‘green’ because everyone automatically assumes I am a hippie and am going to chain myself to a tree. I define sustainability in a broader sense, not just in terms of meeting today’s needs without compromising

Alumni Update: NYFW GreenShow Stopper

Last week, London-based eco-fashion blogger, Rebecca Butler of Designer Insider published an interview with MCAD’s very own Sustainable Design Online program alumnus, Susan Crow. Here’s our chance to shine a light on the incredible work Susan is doing in the field of eco-luxury fashion and to hear about her first chance to show her work

oscar

Red Carpet, Green Dress

I didn’t get to see the Oscars or watch the red carpet parade of gowns but I was waiting in anticipation for Oscar night for one reason and one reason only. I couldn’t wait to see the winning gown of the Red Carpet Green Dress competition, a contest launched in 2009 for an award-winning “green”

mcad-bird-image

What would it take to make a city carbon neutral?

Jeremy Faludi asks Alex Steffen: What would it take to make a city carbon neutral? As Co-founder of Worldchanging.com and editor of Worldchanging: A User’s Guide for the 21st Century, author and optimist ALEX STEFFEN is known for his bold ideas on ways we can shape a more sustainable world. His new book in progress,

newluxury2

Student Spotlight: Wear What You Eat

Last spring I was invited to participate in Cittadellarte’s (City of Art) University of Ideas (UNIDEE) thanks to a grant from Fondazione Zegna. I was eager to examine sustainability in the context of the Italian luxury fashion industry and I am pleased to share a two-part post about my experiences. This second installment of my

1 5 6 7 8