Holly Robbins is a partner and creative director of This Is Folly, a design concern in Minneapolis. Prior, Holly was a creative manager/director at Target Corporation for eight years, worked at various advertising agencies and design firms, co-founded the design partnership called Studio Flux and did a tour of duty at Greenpeace. No matter where she works, Holly always strives to advance the cause of ecologically-sustainable design, partnering with such organizations as the AIGA/MN, GreenBlue’s Sustainable Packaging Coalition and MCAD, to develop design guidelines and award criteria, and to advance professional sustainable design education.
Holly’s design work has appeared in books, publications and exhibits, including Print magazine, How magazine, the Smithsonian Cooper-Hewitt National Design Museum, American Corporate Identity, Creativity Annual and local and national AIGA competitions. She served as a judge for the AIGA 2013 national (re)Design show and the AIGA/MN 2012 Green Leaf Award. Her speaking engagements have included AdFed, AIGA/MN, FUSE, and, in the fall of 2013, SECCA as part of the Walker Art Museum’s touring international exhibit, Graphic Design: Now in Production show. Holly is based in Minnesota.